Written by Cullen Talley

The concept of Momentum is fascinating because, if you remember the basics of algebra 1, when either variable, Mass or Velocity, is changed the multiplier affects the answer calculated by that direct amount.

For instance if the Mass is doubled from 2 to 4 but Velocity remains the same at 5, the Momentum is still doubled.

Momentum goes from 10 to 20, doubling, simply because the Mass doubled.

If Velocity is increased 50% then the Momentum is increased by 50%, so any positive change to either variable has a direct correlation and benefit to the total.

The same holds true for any reduction and thus the direct impact to Momentum is decreased accordingly.
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**So why would that matter in business and in life, and how can it be applied?**

Well if we consider each variable in the equation we can see how this can be used as a guiding principle for how we predict and plan for growth.

First, we consider the Mass variable, and we break it into M1 and M2, so the updated formula would like like this.

This becomes your Mass it is the combination of the Facts of Now and the Facts of your Future state disassociated from any explanation or feelings positive or negative. It becomes a combined value for the Mass in determining Momentum.

Second, we consider the Velocity variable, and we break it into **V1** and **V2**, so the updated formula becomes.

- M1 = Make a list of the key items that indicate where you are today as a person, leader, business, etc. then list the associated facts/results/metrics for each.
- M2 = Repeat the above for those same items but assign values for what the facts/results/metrics would be in the future that would indicate you have arrived at the target you set for yourself or your organization.
- V1 = Review all appointments on your calendar, as well as the rest of the leadership team in an organization, for the last 3 months list them by category for the major areas of time invested.
- V1 = Review the tracking software in your phone that tells you where you spend most of your time on the device over a week or a month, have your team do the same thing.
- V1 = Download your debit/credit card transactions from the bank or have your payables list pulled and review them for the last 1- 3 months.
- V2 = Take 7 days and track how long it takes you or your organization to make a definitive decision on any item that requires one, notice how often you and others push to delay the decision vs. making the call.
- V2 = Track how long it takes from that decision until the first action step occurs, not the end result just the actual first step of execution of that decision in hours or days and record it.

With that data defining each of the 4 variables you will have a very clear picture of Momentum and which of them is increasing and decreasing your current rate of Momentum. Remember any change of any variable has a direct impact on the total value of Momentum so this is not about focusing on how poorly you are doing, this is about recognizing which one could be impacted the soonest and thus increase your Momentum.

Get after it, and let me know what you learn in the process.

If you need help or guidance in building Momentum, that’s what we do at Exit Momentum using established and proven methods tested by 1000s of organizations for well over a decade.

Schedule a Strategy Session so we can both determine if working together is a fit, regardless the session will be valuable for both of us.

Cullen Talley helps people grow successful businesses. He is an expert at assessing the current state of a business and identifying a strategy for growth with owners, executives, and investors. If you're interested in growing your business or scaling for an exit request a strategy session today.