Feeling Unsatisfied With—Or Trapped By—Your Business?

Most businesses start with a big dream and an even bigger dose of determination. Chances are, when you got into your industry, you were on fire and full of possibility.

Today, though, with a lot more experience and a long list of trials and tribulations under your belt, that fire might be starting to fizzle.

When we first sit down with a business owner, one of the things we’re most curious to learn more about is their overall satisfaction with their business. We always ask, “Are you satisfied with where you’re at today?”

At this point, we could place a winning bet on their response. You can see it in their eyes before we even get the question out.

Reluctantly, they sigh, “No… No, I’m not.”


When we get called into a company, we’re meeting an owner who’s poured blood, sweat, and tears into their organization. They’re grinders who have worked their tails off to build something worth talking about.

And yet—many of them find themselves disheartened by what they’ve created. Often, it’s not what they hoped it would be in terms of results. Sometimes, they feel trapped in a self-made prison. Sometimes, there’s a higher level of achievement they’re yearning to unlock. Other times, they want to find a way to unhook themselves from every part of their company. Either way, the answer is the same.

They know there’s something more in store for their business.

Maybe you know the same is true for your business, too?


While every business is subject to its own laundry list of obstacles and challenges, there’s a pretty set list of factors that’s usually behind the owner’s dissatisfaction. If you’re feeling misaligned or disenchanted with the current state of your organization, chances are that one of these hot issues is to blame.

Lack of Work-Life Harmony

You’ve poured your heart and soul into your business—but there’s no harmony between your business and your personal life right now. That feeling of exhaustion isn’t just about a lack of “work-life balance,” which implies that finding true equilibrium is even possible. It’s about addressing the pain created by a lack of integration and purpose. You need to get back to the heart of why you’re doing what you’re doing so you can create real harmony between your business goals and your vision for your life.

Cash Strain

Money is one of the biggest points of stress a person can come up against. As a business owner, issues with sales, profit, or (for many highly successful growing companies) cashflow can create massive stress..

Being the ATM of Answers

Do you ever wonder what would happen to your team if you were suddenly incapacitated for a month? A week? A day? If you’ve trained your people to come to you with every little problem, then you’re likely overwhelmed and overextended. You’re sick of feeling like you’re the only one who knows what’s going on around the office, but you’re not sure how to change it.

Lack of Support

You may have a team built up around you—but are they a team of task-doers, or a team that can truly co-create your vision and strategy? If you feel unsupported, you may be missing essential leadership team members who can not only cross items off a basic to-do list but share some of the mental, energetic, and creative load of running a company.

Stagnation or Decline

It’s easy to feel inspired and excited when everything is moving up… but what about when you’ve been stuck in the same place for a while? Or even slipping backward? Showing up day after day and feeling like you’re getting nowhere is one of the most dramatic sources of dissatisfaction a business owner can face.

Loss of Connection to Purpose

When you first started your business, you were probably driven by a strong “why.” After a handful of years packed with big wins, big losses, and lots of stress in the middle, it’s easy to lose sight of that original purpose. Reconnecting to your sense of WHY is essential if you want to stay the course with your business.


Depending on which culprit(s) you’re dealing with, the strategy for increasing your satisfaction with your business will vary.

Rest assured, though. It IS possible to change your relationship with your company and fall back in love with your business again if that’s what you want.

Your first step? Get a clearer idea of what’s really fueling your dissatisfaction with our free Business Owner Satisfaction Assessment.

Here, you’ll deep dive into the satisfaction gaps and areas of improvement you’ll need to focus on if you want to feel fulfilled by your work again.

Grab your guide now to get started.

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