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“We had easily four years worth of data that I’d collected over time… We had great ideas and good content, but nothing ever materialized. We had to get out of the weeds… We thought about trying to do it ourselves but couldn’t find the time. Having [Exit Momentum as a third party] has given us the best chance to win. We’re on our way to leading the market as the best at what we do. We’ve finally been able to take some of the jumbled mess from the back of mind and put it on the table. Now, there’s a place holder and a system for how we’re going to attack it and resolve it.”