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Core Values: Beyond the Buzzword Poster on the Wall

Core Values: Beyond the Buzzword Poster on the Wall

It happened again last week. We walked into a new client's office, and there on the wall were their mission statement and core values. My eyes scanned the list, quickly recognizing the same boring jargon and buzzwords I’ve seen 5,000 times before. Seriously?! Most business owners’ hearts are in...

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